When a person clicks ‘like’ on your Facebook page, you might assume this means that every time you post a picture of your latest creation or announce an event, that all your ‘likers’ will see the post. This is not the case. Facebook uses a third party algorithm to determine whether or not your post shows up – depends on various factors including whether that person has interacted with your page recently e.g. sent a message or clicked like on one of your posts. (Technical bit over ♥ )
You can have your customers/fans/likers add your page to their Interest List which means each time they click on their interests, all your recent posts will be shown.
Facebook tells it this way:
Interest lists are an optional way to organize the content you’re interested in on Facebook. You can create your own interest lists based on the things you care about, or follow other people’s lists. For example, you could create a Top Indie Bands list that features bands’ Pages and public updates from band members.
When you create or follow a list, you’ll see the best posts from that list in your main News Feed.
How does a person create an interest list:
Firstly you have to be on the Page and have ‘liked’ it. Hover over the “Liked” button on the page header to get to the drop down menu. From the menu select “Add to Interest Lists” and then select “+New List” to create your list.
You can name your list anything you want e.g. Favourite handmade stuff
and decide whether it’s public or private. When you add your other favourite pages to that same interest list you’re creating what will look like your own personal news feed or page.