Great example of how using different Social Media platforms can be used to promote your business!
Using the internet, in particular social media, to follow what people are talking about, helps publishers “discover trends”, such as cake decorating.
“Cake design was already happening in the blogger community, on Facebook and Instagram,” Alessandro Belloni (of De Agostini) explained. Having established the growing interest in this area, the publisher then sought “expertise from the outside”.
Ahead of launch, the team focused on SEO, as well as producing promotional material and spreading the world on social media platforms.
This included setting up a Facebook page, the UK version of which appears to have almost 120,000 likes. Belloni said across the Facebook pages for all countries, the count totals more than 500,000. It also has a Pinterest board with more than 4,400 pins, more than 5,500 likes and 9,200 followers.