How social media helped launch a Cake magazine…

Great example of how using different Social Media platforms can be used to promote your business!

Using the internet, in particular social media, to follow what people are talking about, helps publishers “discover trends”, such as cake decorating.

“Cake design was already happening in the blogger community, on Facebook and Instagram,” Alessandro Belloni (of De Agostini) explained. Having established the growing interest in this area, the publisher then sought “expertise from the outside”.

Ahead of launch, the team focused on SEO, as well as producing promotional material and spreading the world on social media platforms.

This included setting up a Facebook page, the UK version of which appears to have almost 120,000 likes. Belloni said across the Facebook pages for all countries, the count totals more than 500,000. It also has a Pinterest board with more than 4,400 pins, more than 5,500 likes and 9,200 followers.

Advertisements

About Social Bee NI

Social Media Consultant for Business based in N.Ireland Mob: 07884003617
This entry was posted in Social Media Marketing. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s