•Manage your own online presence – if people are talking about you, you want to be part of the conversation!
•Create your own brand image – are you chic and sophisticated or friendly and informal?
•Engage with customers – give them the opportunity to ask questions and respond
• Drive customers to your website – use your social media accounts to send people to your website/business and convert to sales
• Connect with fellow business owners and become part of the community – by regularly updating and interacting, you will become known as an expert in your field