Did you see the recent posts on Facebook and Twitter about ‘alex from Target’ – posts about a kid working in Target went viral – then more posts from marketing companies about how some person can be picked out of the internet and made into an overnight superstar also started to show up! Turns out that Alex, doesn’t actually work at Target and the whole thing was a marketing plan by a new company called Breakr. They say:
if you can earn the love and respect from a global community such as the ‘Fangirl’ demographic — you can rally them together to drive awareness for any cause even if its to take a random kid from unknown to stardom over night.
Pretty clever move – plus keeps us all on our toes – can we believe anything we see on the internet?
Read more on this here