On Thursday Facebook announced they would be removing any likes from Facebook pages which are from ‘deactivated’ or ‘memorialised’ accounts. What does this mean for you? Deactivated accounts are NOT accounts where someone hasn’t logged in for a while – they are accounts where the owner has voluntarily deactivated their account (a step before deleting).
Most pages will only notice losing a few likes. The question is, why would you want followers on your page who are not using Facebook? Surely the reason for posting on your page is to reach your potential customers – so you only want genuine accounts on there anyway. I will be interested to see if any of my page numbers drop… let’s wait and see!