Great piece by Claire Savage on catching the ‘long-tail’ on Google….
When it comes to business websites, we all want to rank on the first page of Google. We want to be seen, and for customers to flock to our site, love it and be inspired to buy from us. The problem is, there’s a lot of competition for those front pages…
Quality written content is vital for all business websites, but for too long, people have been over-stuffing them with keywords to boost SEO (Search Engine Optimisation). However, Google can tell if you’re purposefully overdoing this and will penalize you for it, so you’ve been warned!
While it’s important to weave keywords into your content naturally, it’s also important not to forget the long-tail strategy.
What’s the long-tail in SEO?
Simply put, the ‘long-tail’ is a short phrase relating to your business or brand which will ultimately help you rank higher on Google and other search engines. Instead…
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