Do you use social media for your business? Are you happy with your results? Are you struggling to grasp the value of social media for your business?
If you have answered yes to any of these questions then like many of my clients you have probably asked: ‘Why do I need a social media strategy?’
It’s not just about Sales !
One of the most significant and obvious problems with an ah-hoc approach to social media marketing is that you risk missing out entirely on your business goals and objectives.
The first thing that a coherent social media strategy should do is define the business objectives that you are trying to achieve. Yes, in many cases the ultimate goal will be to drive website traffic and increases conversion rates (sales). But it’s not just about sales! It is also about increasing brand awareness, building customer loyalty, promoting content in a consistent manner, giving a face to your employees and conducting market research. It’s a missed opportunity to view social media only as a sales channel.
It’s not just about Facebook !
With clearly defined business goals and objectives you can confidently articulate how your social media strategy will aim to achieve those goals.
You can start to think about which social media platform is most appropriate to your target audience. You must be clear from the outset which platforms you are going to use and be clear to your audience what you’re using it for. Some businesses deliver more effective customer service through Twitter because it helps companies keep their fingers on the pulse of what’s important to their customers. Others share monthly promotions and offers via Facebook. LinkedIn can be used to connect with your company’s network of supplier and partner organisations in order to share ideas and expertise. It’s important to pick the platforms which are right for your business objectives.
It’s not just about likes and shares !
A good ‘social strategy’ is a powerful way to promote your business online. It’s not just about the number of likes and comment on your social media pages. It should not be owned exclusively by one team or individual. Social media should be integrated into every aspect of your organisation. It is a process that is weaved into the wider marketing activities that occur across your whole business .
Ultimately, It means having a strategy to deliver the maximum benefit to your business through your social media efforts.
If you need help to plan, execute or manage your social media strategy then please get in touch.